Àltima
DATA & BUSINESS
Clustering customers with Machine Learning to optimise the sales process
Catalan business group with more than 300 years of presence in the funeral sector, second largest funeral operator in Catalonia with more than 300 employees.
OBJECTIVES
Áltima wants to introduce itself to Artificial Intelligence and Machine Learning technology, to help size its capabilities and optimise the recommendation of its products and services to customers. It seeks to analyse the typology of buyers, grouping the different potential profiles and identifying buying patterns. Àltima wants to provide its sales managers with a tool that allows them, in real time, to obtain a report of the purchasing preferences of the deceased’s relatives and suggest the most likely products and services to purchase.
RESULTS
- Customer models
- Classification of the 10 best products and services to offer by customer clusters
SOLUTION
- Clustering of customers according to different parameters: population, family profile, socio-cultural patterns, traditions and customs, etc.
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